Run by Caroline and Dave, Armstrong Creative has a reputation for combining high-quality artistic productions with outstanding box-office success. Armstrong Creative is a small company with low overheads but with a large group of talented actors, musicians, directors and technical experts to call on. The company has a long and successful record of touring productions in New Zealand, often more than one at the same time, and has also toured productions overseas.

Caroline has been a theatre publicist and producer for 30 years, including two stints as Marketing Manager at Downstage Theatre. She has produced a variety of works including a car ballet featuring 5 Ford Fiestas, The Anthony Wilding Story, performed on tennis courts, and the Passchendaele Express, performed on a steam train. She has also produced more conventional theatre including The Naked Samoans, for which she was producer for 6 years, including touring New Zealand a number of times, and a season at the Edinburgh Fringe. Caroline has a vast practical knowledge of producing and her most recent productions include Central, The Surprise Party, the late Dean Parker's Wonderful and In Bed With Schoenberg. She is currently Co-Director (with Dave Armstrong) of the Upsurge Bay of Islands Festival and General Manager of Circa Theatre, Wellington.

Dave is one of New Zealand’s best-known playwrights. His plays include Niu Sila (with Oscar Kightley) The Tutor, Le Sud, King and Country, Rita and Douglas, where we once belonged (with Sia Figiel) The Motor Camp, Anzac Eve, Central, The Surprise Party, Cloverton, and In Bed with Schoenberg. Dave wrote the libretto for the children’s opera Kia Ora Khalid (composer Gareth Farr), and co-wrote the children’s movie, Kiwi Christmas. His TV credits include Skitz, The Semisis, Spin Doctors, Spies and Lies, Billy (co-written with Briar Grace-Smith), Shortland Street, Hope and Wire (co-written with Dame Gaylene Preston), Seven Periods with Mr Gormsby (co-creator and co-writer) and Friend of the Friendless. Dave teaches a television writing course at the International Institute of Modern Letters at Victoria University of Wellington and is a regular weekly columnist for The Post newspaper.